WHY IT STARTED
When my relationship ended and I found myself suddenly parenting alone, I searched for support groups. There were one or two social media groups but none that were organising any meet-ups or coffee dates with other parents, but most of all none that addressed the stigma that is still attached to single parenting. I was never proud to call myself a single parent in the beginning, and why would I, when all I got were pitying faces and people lost for words on how to respond to my new found status. We should be proud of the fact that most of us are doing the majority of the work and that we are acing this way of parenting or way of life. I want Mint Movement to empower single parents to be proud of what they are doing, because in my opinion, we are real life superheroes.
BRAND IDENTITY: THE MEANING BEHIND MINT MOVEMENT
THE FACE BEHIND MINT MOVEMENT